Fan
Experience

ARCADE Games

• Arcade Games provide fans the opportunity to engage with co-branded partner-sponsored experiences to win prizes

• The platform unlocks the opportunity for partners to interact with fans in a unique way, reach a different segment of fans, and have an above average amount of time to deliver partner messaging

• The platform collects rich fan data including:

  • Demographic data to build fan profiles

  • Behavioural data

  • Partner-engagement metrics (e.g., dwell time, rate of redemption, program success)

Value to sports organizations

• Enhanced Fan Engagement: Access your fans when they aren’t watching the game

• Rich Data & Insights: Demographic and behavioural fan data

• Partner-Data: Success and performance data of the campaign

• Co-Branded & Co-created Experiences: Targeted initiatives to enhance the brand of your organization and your partners

Value to fans

• Feel Closer to the Team: Engage with their favourite team and players

• Prizing & Offers: Fans get access to a limited amount of offers and prizes that they would not have access to elsewhere

• Game & Leaderboard: Leaderboards that also unlock the ability to collect and redeem points

• Fan-to-Fan Experiences: The potential of multi-player gaming to interact and compete with other fans

Scoreboard

• The platform has been recognized as best in class in the sport development sector due to its merger of two essential capabilities, strong youth engagement and powerful impact measurement.

• Scoreboard measures impact in a range of youth sport settings combining elements of program management and detailed analytics with exciting engagement capabilities. Scoreboard’s features include:

  • Proprietary questionnaires to assess 18 key development outcomes

  • Program registration, scheduling, and attendance management

  • Reward mechanisms to incent program attendance and survey completion

  • Points Store for youth to exchange in-app rewards for real world prizes

  • Digital communication channels with program participants

  • Robust data analytics and reporting functionality integrated with Tableau

What is the value to a sports organization?

• Comprehensive Functionality: All-in-one tool for management of youth programming and impact measurement

• Industry Leading Methodology: Opportunity to measure youth outcomes using best-in class techniques

• High Engagement Capacity: Using gamification and reward mechanisms encourages key behaviours and life skill development

• Knowledge Transfer: Opportunity to benchmark data with other organizations and apply shared learnings

What is the value to platform users?

• Youth: Challenges and point incentivization keeps users engaged with programming objectives

• Administrators & Coaches: Streamlined back-end tools allows staff to focus on participants and program objectives

• Funders: Robust reporting capabilities allow for efficient and comprehensive impact assessment

• Governments & Research Institutions: Access to longitudinal data to assess sport development approaches

Puck and Player Tracking

• Follow puck and player movement on the ice in real-time, through embedded tracking devices and infrared technology that unlocks the power of data

• Render to mobile devices, bringing the game to life wherever your fans are. With never-seen-before stats and in-game visuals, this technology allows fans to dive deep into the game they love.

• Unlock unparalleled engagement opportunities without the restrictions of live streams and broadcasting rights

What is the value to a sports organization?

• Enhanced Fan Engagement: Meet the ever-evolving needs and wants of the avid hockey fan

• Advanced Data Analytics: Improving player and team performance

• Fan Data Extraction: Deeper understanding of digital fan behaviours and interactions

• Opportunity to Attract New Fans: Help new fans understand the game

What is the value to fans?

• Unique Player Stats & Game Analysis: Never-before-seen stats and in-game visuals

• Closer than Ever to Their Favourite Players: Follow favourite players and track their performance in the game

• Follow the Game from Anywhere: Fans aren’t limited to streaming or watching a broadcast to see how the game unfolds

• Never Miss a Minute of the Game: The ability to package instant replays allows fans to rewind to plays they missed

Member portal

• Allows members to manage their tickets, offers, and benefits of their MLSE Membership through an easy to use mobile portal

• Members will access the portal through the team apps, ensuring members have quick access for their needs

• Provides an immediate communication channel from representatives to members, without the need for development or updates

• A premium and personalized experience, tailored not only to the team but also membership type

Value to sports organizations

• Reduced support: Less time needed to field calls to help members

• Less time on the phone: Self discover offers and benefits at member's own pace, without the need for support

• Better data: Collect information on user behaviour to optimize member experience

• Unique Offers: Target offers, events and benefits to specific sections of your membership group, ensuring members are only seeing content tailored for them

Value to MEMBERS

• Dedicated channel: Establish a clear path of communication exclusive to members

• Ease of use: All ticketing and membership information can be found in one place

• Exclusive offers: Receive offers available only to members

• Personalization: Over time, the portal can be customized based on a member's specific needs

MLSE License Hub

• Provide the bearer with the right to buy season tickets for a specific seat

• Allow teams to improve the tracking of PSL holders but also generate fees from transactions

• Enhance the perceived value of a sellers’ license due to the centralization of demand into one platform

• Arm buyers with both interactive product descriptions and access to team specific support channels to reduce legitimacy concerns

What is the value to a sports organization?

• Revenue Generation: Opportunity to impose transaction fees for each PSL transfer

• Access to Advanced Data: Robust analytics enabling fan segmentation and predictive modelling

• Customer Retention: A sophisticated PSL marketplace reduces the perceived financial risk for season ticket holders

• Reduced Customer Call Volume: Improved PSL merchandising and support channels allow for self service and higher customer confidence

What is the value to fans?

• Improved Transparency: MLSE License Hub provides buyers with more visibility into ticket transfer process

• Increased Liquidity: Establishing a formal market better matches potential buyers to sellers

• Secure Payment Processing: Reduces risk of dishonest, in-person cash transactions

• Enhanced User Experience: Delivers all the necessary information to make transaction decisions in an easy-to-navigate format